Don't hesitate to be as descriptive as possible, to contextualize your explanations or give examples. Users must be able to understand in less than a second the purpose of your app and what they can gain from using it. When launching an app, you need to know how to be pedagogue.

Let's just say that words such as 'Google' or 'Android' must be banned from your texts or you will risk rejection. In addition, it is better to use the name of Apple products like 'iPhone' or 'iPad' rather than use the terms 'Smartphone' or 'Tablet' . The Play Store forbids for example to put user reviews in your description, and to use competing brands as well of course.

Indeed, on the App Store for example, it is forbidden to mention another platform in the description. Lastly, you need to adapt your text to the platform on which you are publishing. It would be a shame to submit your app again simply because of typos. Also, once your app is published on the Stores, it's too late to correct any mistakes. Ideally, have another person proof read your text. It's easy to make a mistake or write a word twice. In both the App Store (iOS) and the Play Store (Android), the description can have up to 4,000 characters. Any typo or spelling errors will put off your potential users and negatively impact the success of your app. To convey a serious image, the texts must be irreproachable. Not optimizing the length of your texts 5.

So, we have summarized here 5 mistakes to avoid when building your app listing for Apple's App Store and Google Play Store: 1. Then, it's the only way you have to pitch your app and convince your potential users to download it. Why is it so important? First of all, app listing optimization helps improve the ranking of your app through the Stores when a user search for a given topic or a kind of apps that suit his needs. This is what marketers call App Store Optimization (ASO). After working on your Beautiful App, perfecting every last detail , and testing it through and through, the time has finally come to publish your app in the stores and show it off to the world! To enhance your work and optimize your launch, you still need to focus on an important part of the publishing process: refine the listing of your app for both Android and iOS app stores.

App store download count